For a long time I treated the caption as the thing I typed after the real work was done. The slides...
I’ve written the launch caption nobody read, and I’ve written the one that emptied a stockroom by lu...
For most of last year I had a bad habit. I would write a caption, drop close to thirty hashtags unde...
I spent ten weeks last spring treating my LinkedIn profile like a lab experiment. LinkedIn refreshes...
For most of 2023 I ran the Instagram and LinkedIn accounts for a nine-person software company, and b...
For about eight months I ran four accounts the lazy way. I wrote one caption, copied it, and pasted...
Last month I dropped a photo of a hand-thrown ceramic mug into a popular AI caption tool and asked f...
A few years ago I sat in on a round of introductions at a workshop where twenty people read their ow...
I have been putting hashtags on posts since the era when thirty of them stacked under an Instagram c...
The first username I ever picked took me about ten seconds to choose, and it cost me years. It had a...
My old LinkedIn headline said Marketing Professional, Passionate about Growth. It sat there for thre...
The first thing I ever wrote that got tested by strangers was not an article or a landing page. It w...
I have written, rewritten, and quietly deleted more captions than I can count. The problem finally c...
I have rewritten my own bio more times than I want to admit, and I have sat with a handful of other...
Over the past year I ran polls across LinkedIn, Instagram Stories, X, a Facebook group I help modera...
I've been writing hooks for a living long enough to have been on both sides of this. Years ago I ran...
I manage Instagram for two small food brands and run a modest creator account of my own, and Decembe...
I rebuilt every hashtag set I manage in the first week of January, and not because I wanted to. Inst...
THE SHORT VERSION→ A bio CTA is the one instruction under your name that names a visitor's sin...
A small thought experiment before the charts and checklists. Sometime this week, a real person opene...
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